With a New Year looming, this is a great time to start identifying goals that will help to drive the success of your business in 2014. Here are some super ideas to help you get started!

Increase social media activity 

Building social media lists and interacting more often with followers is always on the to-do list, but it can be difficult finding time to do this properly. Schedule time each day or every other day to update our profile and engage with your audience. Having time allocated in your diary will give help you to focus on this goal. 

Join a networking group 

Being part of your loc...

As a busy working mum it can be difficult to get into the Christmas spirit when you are preoccupied with work commitments and family obligations. Many of my blog posts around this time of year centre on the importance of scheduling. Initially you can feel like everything is a chore but a well-planned schedule will give you the time you need to immerse yourself in each task, focus on what you’re achieving and enable you to enjoy it!

E-mails really can pile up at this time of year. Last minute opportunities could be presented to you that cannot be ignored, whilst clients could be panicking abou...

Christmas can be a frantic time for mumpreneurs who are trying to juggle pressing commitments and urgent tasks. Here are some savvy tips to help save you time and enjoy the festive fun!

Make a list

Write down everything you have to do and create a schedule to follow. Don’t leave anything to chance. Add everything to your schedule and allocate the amount of time required to get the job done.

Use reminders

Duplicate your list so you can set reminders across your mobile phone, computer and diary. Set reminders at the start and end of each task so you can easily move on to other jobs without...

Running a successful business takes a great deal of effort. Here are some top tips to help you get it right!

Plan and plan again Setting up a new business or launching a new product takes time and good planning. Ensure you enter the business world with your eyes wide open. Be aware of the potential pitfalls and have a contingency in place if things don’t go to plan. Doing this will prevent you from wasting time, over-spending and it will focus your mind on better opportunities.

Define your brand

It can be difficult to offer something for everyone. It is often easier and more efficient to m...

Running a business takes more than selling products and offering services. It takes careful planning and sound business management. Successful business owners learn from their experiences, maximise opportunities and continually identify bigger and better ways to attract new custom and ultimately increase their sales. Are you doing this for your business?

Plan for sales

When you first establish your business, it is best practice to outline the key goals you are keen to achieve. Creating a comprehensive business plan will give you a platform from which to launch your business. If you have bee...

A very successful way to attract business is via word of mouth. Having customers who recommend you is a wonderful result, especially when it drives new business through the door.

It is possible to harness the power of these recommendations and ensure they have a greater reach by requesting testimonials from satisfied customers. On completion of a successful project, remember to ask your customers for their comments about how much they have enjoyed working with you. Inform them that you wish to use their words within promotional material, such as your company brochure and website. A great ince...

As your shop window to the world, your website is one of your most vital business assets. It is the way you can communicate with your prospective customers, informing them about all aspects of your business.

Brochure websites that promote your products and services have their place but they can be static and costly to maintain. Paying a little extra to have a content management system built during the development stage of your website is a worthwhile investment. It allows you to update key sections of your website yourself on a regular basis. This functionality is particularly useful as it wi...

If you would like to increase your online presence, managing a blog provides an excellent way to interact with a wider audience, promote products and services, and become an expert in your field. Here are ten top reasons why you should maintain a blog.

Increased rankings 

Uploading regular, informative content will naturally result in more key words and phrases being included in your website, making it easy for search engines to find you. This is an extremely effective way to improve your SEO activity. 

Industry voice 

By writing regularly about your specialist subject, the greater the cha...

Social networking is a great way to interact with customers, prospects and suppliers. It is a fast and interactive method of sharing your messages with a highly targeted audience.

When it comes to social networks, ensure you are actually being social! To get the most out of them, don’t simply update posts but interact regularly with your following: like their posts, take an interest in their activities and develop relationships between your businesses. Here are some of the top social networks that can boost your business: 

Twitter 

Twitter enables you to post latest news, industry observati...

Time is often something many mumpreneurs cannot afford to waste, which is why managing an efficient business is extremely important to your ongoing success. Understanding what activity works for your business and what doesn’t is incredibly useful and enables you to proactively manage the direction of your organisation.

Once you have established a comprehensive business plan, you will have a clear idea of the objectives you wish to achieve over the coming months and years. Use this plan as criteria to accept or decline projects and opportunities. 

Many mumpreneurs find it difficult to say no ...