As your shop window to the world, your website is one of your most vital business assets. It is the way you can communicate with your prospective customers, informing them about all aspects of your business.

Brochure websites that promote your products and services have their place but they can be static and costly to maintain. Paying a little extra to have a content management system built during the development stage of your website is a worthwhile investment. It allows you to update key sections of your website yourself on a regular basis. This functionality is particularly useful as it will allow you to add credibility to your business. This is easy to do by sharing case studies - stories about successful projects you have completed, new products you have launched or a service at which you excel. Adding or rotating case studies will help the performance of your website within rankings and offer an enticing read to site visitors.

To write a case study you should think about what the project entailed – what you did to bring it to fruition. Start with the problem you had to resolve initially. What was it the customer asked for? Outline this initial aspect of the project and then explain how you overcame any hurdles to fulfil the request. Elaborate if you went to particular effort to source a particular product, for example. What did you do that was different to the service offered by your competitors? This is your chance to say what you are good at and why! You can then explain how the finished product looks or how the project was received. Your conclusion should reiterate your unique selling points, after all this is a sales pitch for future work of this type.

You can end with a satisfied quote form the client but ensure you get their permission before you publish a citation. Publishing regular case studies is an excellent way to prove your worth and add credibility to your business. Updating them on your website is the easiest way to publish them and you may also wish to keep a copy in an offline portfolio.

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.