Social networking is a great way to interact with customers, prospects and suppliers. It is a fast and interactive method of sharing your messages with a highly targeted audience.

When it comes to social networks, ensure you are actually being social! To get the most out of them, don’t simply update posts but interact regularly with your following: like their posts, take an interest in their activities and develop relationships between your businesses. Here are some of the top social networks that can boost your business: 

Twitter 

Twitter enables you to post latest news, industry observations, opinions, promotions and offers within 140 characters. You can post pictures and support content by linking the Tweet to your website, thereby driving traffic to your website. Try to engage with other people’s Tweets to ascertain whether opportunities are to be had or relationships to be forged. 

Facebook 

A Facebook page offers a great way to promote your business to a wide audience. You have more space to write than on Twitter and the page can be made to look visually appealing with the use of good images. If you have a B2B organisation, this may not be the best network for you – LinkedIn or Twitter may offer more rewards – but B2C businesses will certainly see the value. With around a billion users, it’s easy to see why! Remember to create a business page separate to your personal account so not to confuse the two. 

Google+ Although Google+ doesn’t have the same population as Facebook and Twitter, it is worth maintaining an active profile on here. You can connect with similar people to share thoughts, questions and ideas. 

Pinterest 

Pinterest is a superb network if you have visual images you can frequently post. This is useful for craftspeople, artists and photographers to showcase portfolios. Take care if you don’t want your image or design to be copied as this can happen. However, if you do not view this as a risk, you can build a good following here. 

LinkedIn 

This is definitely a network for professionals. Your profile should demonstrate succinctly and without doubt your expertise, skills and previous experience. Your profile is essentially a public CV and you gain access to a wide network of individuals looking for mutually beneficial opportunities. Realising your business dreams – from seed to success. 

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.