If you would like to increase your online presence, managing a blog provides an excellent way to interact with a wider audience, promote products and services, and become an expert in your field. Here are ten top reasons why you should maintain a blog.
Uploading regular, informative content will naturally result in more key words and phrases being included in your website, making it easy for search engines to find you. This is an extremely effective way to improve your SEO activity.
By writing regularly about your specialist subject, the greater the chance of you becoming considered to be the expert in your industry and respected as such. This is a huge break for many entrepreneurs wanting to get ahead of the competition.
Greater trust and credibility
A successful sales person gets results by providing an appealing proposition and developing relationships based on trust. Updating your blog regularly will instil a sense of trust and credibility, making it an easy decision for buyers when they are looking to purchase your product or service.
Increased customer base Just like social media networks, you will build an audience of followers who regularly visit your blog. People who enjoy your blog will make very loyal, long-term buyers.
Larger email lists You can use your blog to increase the number of people opting in to your e-mail database. This then gives you another effective digital marketing tool.
Opportunity to promote offers You can quickly and easily post your latest offers, helping you to manage the ebb and flow of your sales and cashflow. Blogs are also a great place to communicate the launch of a new product or service.
Open lines of communication
You can keep followers informed of latest news, product launches and innovations via your blog. This will demonstrate your commitment to better customer service, which will increase overall interest in your company.
Online identity management
The digital world offers companies many advantages but it also poses significant risks to reputation. You should be aware of what is being said about you online and how you are presented. A blog helps you to respond to comments but also present your organisation in the best possible light, and in accordance with your identity and ethos.
Greater market share Developing a blog that ensures you stand out as a leader in your industry will inevitably lead to increased sales, a loyal customer base and greater market share. Having newsworthy and informative content will keep readers interested in what your company offers, enabling you to get ahead of the competition.
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