A brand isn’t a company name, logo or product. It is the representation of your entire business: what you offer, how you deliver it, what customers expect and you. Everything you and your business portrays is part of your brand and yours will only be successful if you truly believe in it.

If you don’t believe in your brand, why will anyone else? Unless you visibly and passionately believe in your brand – its customer promise, service, product and ethos – your business won’t stand a chance in the wider commercial community.

It may be that you are the heart and soul of your business, which m...

So many mumpreneurs ask me how they can improve their productivity when working from home. Creating an ultra-organised working environment is always my answer and here are some great tips to help you get started.

Don’t Mix Business With Pleasure

Create a home office away from the rest of your family’s living space. This will give you a physical divide that you can all respect. It also enables you to get on with your work without being distracted by household chores.

Invest In Technology

Don’t let slow internet connections and unreliable PCs slow you down! Invest in technology that suppor...

So many of my articles and discussions about working from home focus on ways to achieve work life balance, find more time and enjoy quality time as a family. However, just as important as these issues is ensuring you take care of your health and wellbeing, which can often get overlooked. Juggling family and work commitments can leave you dashing from one thing to the next. One of the negative side effects of running your own business whilst raising a family is committing time to taking care of you and your health. Here are some great tips to ensure your health, weight and wellbeing do not suff...

“Many of life’s failures are people who did not realise how close they were to success when they gave up.”

                                                        -Thomas A. Edison

When you became a mumpreneur, you made a decision to create a solid work/life balance. Your business operates around the needs of your family and you’re there when your children most need you. Yet you also want to be a success, to earn a good income and develop a business of which you can be proud. By making this change, you committed yourself to a better life for you and your family.

Running a business is har...

Throughout my e-newsletter and blog articles, I have often emphasised the importance of creating and maintaining a comprehensive business plan. Of course executing the plan is essential to your ongoing business success! I’d like to share an effective framework, which will help you deliver your projects, products and services in the most time efficient and methodical way.

Businesses, sectors and people vary considerably, which means your project will be completely different to the next mumpreneur. However, there will be similar steps to each project that will ensure tasks are completed in an e...

Managing a successful business from home requires discipline and self-motivation. The home is filled with distractions that eat up your time and reduce your productivity. How can you ensure you maximise your time when working before family life resumes?

Schedule Your Working Hours

Knowing when you are working is beneficial for you and your entire family. Set your working hours when your children are at school or in bed to ensure they cannot demand your attention. The benefit of working for yourself is that you do not have to commit to a traditional 9-5 but you must give yourself enough tim...

Working from home offers many benefits to successful mumpreneurs yet it is also a haven for distractions and temptations that ought to be avoided! Distractions can easily lower your productivity and cut your bottom line. With only you as the boss, it can be difficult to stay focused on the task in hand.

The Biscuit Bulge

Many mumpreneurs find they overindulge when working from home. It is all too easy to snack on biscuits and other unhealthy snacks. With the best intentions, you reach for the snack cupboard to save time rather than making a meal but this does nothing for your waistline! Sug...

Balancing your business commitments and family life, especially if you work from home, can be challenging yet becoming a mumpreneur does provide many advantages. One of the greatest and most valuable benefit is having the opportunity to align your aspirations for both your business and personal life. Maximising your output and creating innovative efficiencies will ensure your business works for you and provides a tremendous amount of satisfaction and fulfilment.

Setting up a business that you can manage around your family’s needs is incredibly beneficial, which is why more and more women are ...

A highly effective way to live in accordance with your own aspirations – at work and personally – is to prioritise your needs and how you want to spend your time. When you decided to set up a business that would work around your family life, you did so to manage your own time effectively, contribute to the household income and be there when your family needs you. Sometimes balancing everything equally can be difficult, especially when one aspect of your life demands attention over another. How can you confidently and quickly make decisions that enable all aspects of your life to function in ha...

I’m hoping 2013 was a really good year for you and your business. As you reflect on the last twelve months, take the time to recognise and reward your successes. My latest edition of Succeed discusses the importance of celebrating your achievements, as this will spur your business on. With a New Year ahead, I thought this would be a great opportunity to discuss the common challenges the mumpreneurs I’ve worked with have faced this year. I hope this article helps you conquer similar issues.

The main issues mumpreneurs continually face are a lack of time and money, but they have a huge desire t...