Email marketing offers a very effective way to increase brand awareness, connect and keep in touch with prospective customers, quickly promote products and services, and generate sales! However, without a list of opted-in email addresses, you won’t get very far with this powerful medium! So, how do you build an email list of potential customers who have stated their interest in what you offer and who have given permission to receive information from you?

Having the ability to create and maintain a list of e-mail addresses of recipients who are interested in your services will...

Mums’ Struggles Made Simple [MSMS]

Having the confidence to live your life according to your core values will enable you to become the woman you truly want to be. If you feel like you have lost your sparkle since becoming a mum, increasing your self-esteem and self-worth will boost your confidence and help you to rediscover your true self.

Empowering Mumpreneurs supports and nurtures mums to rediscover their true identity by encouraging them to not only identify lifelong goals but to also create a step-by-step plan to make each one a reality. Confidence is often the greatest obstacle...

When sending e-newsletters, you ought to begin by considering the design, layout and copy content to ensure your messages are being communicated clearly. Your e-newsletter represents your organisation and it offers an opportunity to present your company as being professional and credible. The general format of the e-newsletter needs to be eye-catching and easy to read. E-newsletters are flexible in their design. Here is a sample format you can utilise in your monthly communications.

Introduction

It’s good to balance professionalism with the personal within your introduction. You want...

Do you accept yourself and like yourself the way you are? Do you feel valued and needed? Do you accept criticism without feeling put down? Do you speak up for yourself and share your true thoughts and feelings? Do you take time regularly to take care of yourself in every way? Do you approach most situations with confidence?

Since becoming a mum, do you believe you have lost your confidence and have little self-esteem? Are you ready to reclaim your lost sparkle, accept the woman you are and start living a life filled with confidence, balance and joy?

Life as a mum can be pretty hectic. In...

Mums’ Struggles Made Simple [MSMS]

Many thanks to those of you who took the time to complete my survey about de-cluttering, Free Yourself From Clutter. I received a brilliant response from you and I hope some of the solutions I provide in this article can bring some calm to your clutter chaos! 

i) The first survey question asked about the type of clutter in your home and the majority of you answered ‘paperwork, newspapers and magazines’. This clutter problem can actually be resolved easily if you establish a few processes into your daily routine. Here’s how you...

Is constant housework driving you crazy? Do you wonder how much stuff has accumulated in your home? Does your clutter cause stress and anxiety? How would it feel to organise your home, clear your mind and banish clutter for good?

De-cluttering your home is the best way to bring order to your surroundings and your mind!

According to an ancient Chinese philosophy, clearing out the old is vital if you are to attract and invite the new into your life. De-cluttering your home – or even areas within your home – will give you a more positive outlook, clear your mind, help you relax,...

Welcome Claire Brummell, founder of Feminine 1st. Claire has kindly offered to write a guest blog for Empowering Mumpreneurs, to help you harness the power of blogging for business success!

So it’s all very well knowing WHY blogging is a good idea for business…but that doesn’t make the thought of starting a blog any less daunting. I know all the questions you’re probably asking yourself:

• What if I run out of things to say?
• Do I really know enough about this to help others learn?
• Who would want to listen to me?

Believe me, I know. Although I’m now a...

Writing and publishing a blog on your website is becoming more and more popular. Business owners are starting to realise the benefits this fantastic channel can provide. Here is an overview about the benefits blogging can bring to your business!

What is a Blog?

A blog is a web page used to communicate short, frequent updates rather like diary entries. For businesses it is a great tool to let your target audience learn more about your company, its latest news and achievements, as well as somewhere to offer tips and advice about various products, services or topics to gain the interest of...

Are you constantly rushing from one task to the next? Do you struggle to get everything done each day? Are you frustrated with how much you have to do but so little time in which to do it? Are you desperate to find more hours in your day? How would it feel to have more time to do the things you really want to do?

Mums are so fantastic! You seem to be able to achieve the impossible and juggle so many different tasks and roles at the same time. However, we hear from so many mums who struggle to fit everything they have to do within their daily routines. The most common phrase we hear is,...

Calling ALL mums who want to enjoy an easier, more fulfilling and happier life in 2012!

Could your life be better, happier and more enjoyable? Take our quick quiz and find out!

Q: How many of the following ten statements apply to how you feel about you and your life?

1. Since becoming a mum I’ve completely lost my identity and sparkle.

2. I’m constantly exhausted and on the go, there just aren’t enough hours in the day.

3. I secretly worry what others think of me.

4. I’m a master at comparing myself unfavourably with others.

5. Following childbirth, my get-up-and-go...