Writing and publishing a blog on your website is becoming more and more popular. Business owners are starting to realise the benefits this fantastic channel can provide. Here is an overview about the benefits blogging can bring to your business!

What is a Blog?

A blog is a web page used to communicate short, frequent updates rather like diary entries. For businesses it is a great tool to let your target audience learn more about your company, its latest news and achievements, as well as somewhere to offer tips and advice about various products, services or topics to gain the interest of your followers.

What are the Benefits?

Blogs offer many benefits. They offer a great way to communicate with consumers. The business generates an interesting article and can provide a channel in which to receive feedback as consumers can actively add their comments regarding the article. As articles are generally short but informative, they hold a great deal of targeted keywords. This helps the optimisation of the site on search engines as it will help drive traffic back to your core site.

Using a Blog

Blogs tend to be simple web pages that are easy to use. You don’t need a great deal of technical skills to operate a blog.  You can use the blog for any communication purpose, such as promotions, news, general interest articles, competitions, product teasers, photographs and much more. It’s a great way to build a following and raise the brand awareness and profile of your expertise.

Try to keep your blog regularly updated, utilising the tone in which you like to use when engaging with clients. This can be slightly less formal than the rest of your marketing portfolio, as you are trying to generate conversations. Don’t expect your blog to generate immediate results but overtime you will realise visitors to your site are increasing and returning to read new articles, all of which will have a positive impact on your business and sales.

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.