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How To Build An Email List
Apr 22, 2012

Email marketing offers a very effective way to increase brand awareness, connect and keep in touch with prospective customers, quickly promote products and services, and generate sales! However, without a list of opted-in email addresses, you won’t get very far with this powerful medium! So, how do you build an email list of potential customers who have stated their interest in what you offer and who have given permission to receive information from you?

Having the ability to create and maintain a list of e-mail addresses of recipients who are interested in your services will ultimately determine the success of your communications. Here are some tips to help you start building a list of opted-in email addresses.

Sign Up, Sign Up!

You will know from your website statistics how many people are visiting your site per month. These people are actively searching for your products and services. To capture their details for marketing purposes, you can add a newsletter sign up box on your website. Entice them to sign up by promoting some of the information you include in mailings.

You can even encourage them to join the list by offering beneficial incentives and free resources. If you have an online shop, you can encourage your customers to sign up to receiving your newsletter at point of purchase. When asking them to sign-up, make it clear you respect their privacy and that you won’t share their personal information with third parties.

Grasp All Opportunities

If you meet your customers face-to-face, such as in a hairdressing salon or high street shop, you can actively discuss your e-newsletters with them and promote how it can benefit them. Explain how you include exclusive offers and latest product launches to entice them into subscribing. This is a great way to encourage customers to opt-in to your mailing list.

You can maximise this opportunity by having newsletter registration cards on the counter, offering a discount or free entry – whatever is appropriate for your business – in exchange for an e-mail address.

Maximise Your Networking

If you attend networking events, encourage the people you meet to fill in a newsletter registration card. Explain how you will be using the details and that they could benefit from the content you will be communicating.

Be Professional

It is good practice to create a privacy policy, which guarantees the information provided by each recipient will not be shared to third parties. This will add to your credibility and professionalism, and safeguard your customers’ email addresses from potential abuse.

Growing your e-mail list takes time but it is worth the effort. Once you have a solid list of opted-in addresses and a newsletter with informative content, you have a powerful tool to attract more clients and generate business growth.

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