Establishing targeted and measurable goals is vital for any business. Those companies that actively pursue and achieve their goals stand head and shoulders above the competition. Taking the time to develop a comprehensive strategy for success and then committing to it will ensure you stand out in the marketplace, no matter how overcrowded it gets.

Once you have identified and established your goals, do not file them away! Refer to both short and long term goals regularly – at least once a week – so you can retain your focus and complete action points along the way. Keeping your goals front of...

When managing a business, there always seems so much to do but if you don’t effectively engage your clients, all your hard work will be for nothing. Customer engagement is essential to building loyal and lasting relationships with the buying public.

The key to engaging with your ideal customer is to make the buying process as easy as possible. Of course I’m not referring to your payment system, I’m talking about customer experience. From the moment your customer sees your business to the second they receive their purchase, they have to feel like they have benefitted from your service and are ...

Strong brands stand out and succeed. If you haven’t fully developed your brand identity or you’ve neglected it of late, you will be missing out on opportunities to grow your business. A company that lacks an effective brand identity sends signals that you don’t really care about your business. If you don’t love your brand, who will?

Brands aren’t just about logos. A strong brand communicates the entire ethos of an organisation. Your brand represents everything you want your business to portray. So how can you maximise your brand identity and fall in love with it again?

Your company logo must...

As we near the end of the summer holidays, it is likely you have just got used to the routine of juggling your children’s needs with your work commitments. As the start of the new school year is rapidly approaching, you will have to get ready for a brand new routine, remembering to maximise the benefits September has to offer!

September is considered to be a second new year. People naturally review the goals they have left for the remainder of the year and establish new plans of action to succeed. As a mumpreneur, this is a great time for your business to benefit and generate more work.

It i...

The summer holidays bring their own distinct set of challenges to the lives of mumpreneurs everywhere! Suddenly you have lots more things to squeeze into your schedule, leaving you feeling overloaded and wrung out! Here are some great tips to help you enjoy your children and work, whilst making time for much-needed fun!

Plan Of Action Always schedule your time so you and your children will know when you are working. During these scheduled hours, try to remain focused and get as much work as possible done. Incentivise yourself by promising the family a fun treat if you manage to meet or beat y...

Managing a business is akin to being on a rollercoaster! One minute you’re having the most amazing high only to swoop into a stomach-wrenching all-time low! So, is it really possible to feel good about your business?

All businesses experience some sort of challenges and even failure. If you are facing particular challenges, work hard to understand what is failing and what you are going to do about it. You have a choice to stick at it or cut your losses and walk away. Even the most successful brands started out as an idea that had to be explored and tested. Ensure you learn from your mistakes ...

Planning is key to surviving the busy summer months. Identifying the goals you want to achieve and the tasks you must complete whilst juggling family life is essential. Good planning gives you focus and drive. By listing your goals, you can create a plan of action that will help you to get each job done!

By setting clearly defined goals and targets, you will soon create a plan of action that will help you accomplish your tasks. What is great about having a physical plan is that you can celebrate your achievements as you complete each goal. You will have an accurate idea of what you need to ge...

If you’ve got a great idea for your business, are passionate about achieving your goals and you are motivated to make it happen no matter what, you will become a success magnet!

Strive For What You Want In business, it pays to know exactly what you want and have an unwavering desire to get it. It is all well and good saying you want increased sales and greater market share: you have to know what you are prepared to do to achieve these goals. If you are juggling home and family life, you will have to consider potential limitations whilst finding a realistic way to achieve your targets.

Imagi...

Every business in every industry has to be competitive. To ensure you can compete in sector, you must be able to identify what makes your organisation different: what is your unique selling point (USP)? What are your strengths and how can you use these to gain greater market share? Once you have differentiated your service offering to that of your competition, exploit your USP at every opportunity to ensure your business secures more sales and grows exponentially.

Identify Your USP

You could have one or more unique selling points that make you different to the competition. A strong USP wil...

Social media is one of the greatest and most influential phenomenons of recent times and, without active profiles across a number of networks, your business could be missing out on lucrative opportunities. More and more businesses are utilising social media to build brand awareness, nurture relationships with their target audience, promote products, boost sales and improve all-round business performance. As a busy business owner, how can you effectively manage social media activity without using up all your precious time?

Keep It Separate

Always keep your personal and business social medi...