Social media is one of the greatest and most influential phenomenons of recent times and, without active profiles across a number of networks, your business could be missing out on lucrative opportunities. More and more businesses are utilising social media to build brand awareness, nurture relationships with their target audience, promote products, boost sales and improve all-round business performance. As a busy business owner, how can you effectively manage social media activity without using up all your precious time?

Keep It Separate

Always keep your personal and business social media accounts separate. The last thing you want is a sarcastic comment from a distant friend about the latest developments in your company nor do your prospective customers need to know how much wine you consumed at the weekend! Ensure you protect your online brand and your personal life by keeping both separate and privacy settings high.

What Is It For?

At the outset of any social media activity, you must consider what you want it to achieve. You may want to build a greater online presence, increase awareness of a product or service, enter new markets, showcase latest promotions or increase brand loyalty. Identifying the reason you are using social networks will help you understand the results of your efforts in the short and long-term.

Have A Plan

Having a plan about what you want your social profile to achieve is imperative at the start of any campaign. Decide what you want to post each week e.g. three comments per day, a testimonial video, links to interesting articles and blogs, a latest promotion, a link building prize draw, etc. Also identify certain audiences you want to target so you can build your list in a strategic way.

Keep In Together

The amount of social networks available is seemingly endless and, whilst it seems a good idea to post on every one, this can lead to a total burnout and you will be unable to effectively and appropriately manage multiple accounts. Select a handful of networks that engage users who match your target audience. As time goes on, you’ll get to grips the networks that work for your business.

Avoid Distractions

Social media networking can be immensely distracting. You may pop on to Facebook to post your latest offering only to find yourself looking through pictures posted by your long-lost pen friend of her cat cuddling a puppy! Try to complete all your core business tasks before considering logging on to social networks. This will help you to achieve your business goals without losing essential time. Keep time back to the end of the day to post your comments, monitor activity and respond to latest interactions.

Switch It Off

Regular notifications pinging on your phone or laptop throughout the day can be highly irritating to you and others working in your office. Turn off such notifications and only check your latest interactions during the time you have allocated for social media management.

Call In The Reserves

If you are unsure about what to post and when, and how you’re going to fit in social media management with your core business tasks, outsource the work to a professional. Many social media experts offer services to write and update posts, monitor activity and build targeted lists. Outsourcing this work will enable you to concentrate on your business, with the added peace of mind that you brand and social media profiles are in safe hands.

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.