Regardless of the size of your business or the length of time you’ve been trading, there are always new marketing tools available that can make your life easier and your business more successful. Many of these tools come with bold promises and it isn’t always easy to know which are best for your business. However, most offer a trial period during which you can test out the features to see whether they work for you and will provide a good return on investment.

How often have you bemoaned the fact that you only have one pair of hands and there aren’t enough hours in the day? We all know the importance of maintaining an active presence on social media but finding time to update your profiles can be challenging.  For small businesses and busy mumpreneurs, extra help is available in the form of automated social media systems.

These systems enable to you schedule key messages and you can diarise all your promotions at once, leaving you with time to spare to focus on what you do best. Many of these systems have free basic packages for single-users that provide a range of useful features. Take advantage of the trial periods so you can test out competing systems to find the one that suits you best.

As well as the automated marketing tools, there are lots of other online opportunities out there to help your business compete with the larger or more established companies.  If you collaborate with other organisations, you might find file-sharing platforms like Dropbox useful, which enable you to share large files, including photographs, artwork and presentations, without filling up your inbox.  Rather than opting for an annual subscription, always check what a free or basic version offers first, as this might provide a more cost-effective option.

If you want to invest in a marketing tool, always ensure you look at all the options available to you. Researching the market is always time well spent, as you will get a better understanding of certain features. It will also help you to weigh up the pros and cons. By trialling various programmes, you can find the right balance for you and if you find one isn’t suitable you’ll be glad you didn’t commit to a long-term contract.

Before you sign up to any financial agreements, it’s always advisable to gain advice from other business owners, co-workers or mentors. What works for them might not work for you but personal recommendations are often worth much more than all the hype.

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.