If you manage a retail business, Christmas could be your most lucrative time of year. Here are some great tips to help you make the most of the festive period.

Increase Your Visibility By investing in additional marketing during the run up to Christmas, you will increase the visibility of your business in a busy marketplace. Most mumpreneurs consider marketing to be expensive but increasing your activity during your busiest time of the year could see your sales rocket. Be strategic in your choice of campaign but ensure it hits the mark. If you get most of your sales activity from social media, for example, increase your amount of promotional posts. Identify the marketing channels that work for your business and increase your expenditure in these areas.

Contact Existing Customers Ensure you frequently keep in touch with your existing customers and tempt them back with new stock announcements or exciting deals. Cross-selling products to already satisfied customers is a great way to increase sales.

Tempt Your Followers Make life easier for your customers by promoting tempting deals, like 3 for 2 offers or free postage, if this is something you can afford. Everyone likes to get something for nothing and you will see your sales increase as a result!

Be Competitive Always be aware of how your competition is behaving. Operate competitively on price and always be prepared to consider a deal, even if you don’t act on it. Without good market knowledge, you are simply trading in the dark.

Customer Satisfaction Guaranteed If you’re not already offering it, ensure your customer service is the best in the business. People hate to be let down on service more than anything, so ensure you deliver everything you promise at all times.

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.