Effective targeted marketing and tailored campaigns really can drive the success of your enterprise. Are you aware of all the many marketing channels available to you and your business? Here is an outline of some marketing methods that you may be able to utilise to drive the growth of your business now and in the future.

Effective Branding

A brand is the symbol of a company that communicates a distinct set of values such as reliability and credibility. It inspires trust, which is essential, not only from the perspective of your suppliers but also from your customers. With the help of a brand, customers can not only see you and talk about you; they can also remember you. A brand is the means by which you can differentiate your offering from that of everyone else: it is the way to signal that this is the service that has all the advantages a customer is looking for.

Online Presence – A Website

It is often said that a company without a website doesn’t exist in the real world! This may sound harsh but the first place many buyers will search for a product or service is the Internet. If you have a great product or service you must have a website that can be optimised so you reach your target audience quickly.

Search Engine Optimisation

SEO is imperative for companies who want to reach their customers quickly and effectively. Competition in this day and age is fierce, which is why reaching the top of search engine listings is so challenging. You can improve the effectiveness of your online presence by harnessing the power of keywords and phrases, which will lead visitors to your site.

E-marketing & Online Newsletters

E-mail marketing is a powerful tool. It is simple and cost effective in converting prospects to customers and increasing the lifetime value of existing customers by cross-selling or introducing new products. To create an effective email campaign, the content should quickly communicate your core offering, engage the reader and put them at ease. Successful emails contain a clear call to action so the recipient knows how to respond and communicate with you.

Social Media

Social Media works to promote your business on social networking sites such as Facebook and Twitter. Promoting your brand on these sites is a great way to get noticed: it raises brand awareness, encourages loyalty and drives traffic to your website.

Direct Mail & Flyers

Direct Mail offers a multitude of advantages over other methods of marketing. By executing direct marketing campaigns you can target an audience that is likely to respond. In doing so, you will increase the cost-effectiveness of your marketing programme. You should invest your time and money wisely by marketing only to interested people. Well-executed direct mail campaigns are often followed up by telemarketing.

Press Releases Gaining positive press coverage can do wonders for the credibility of your business. Unlike advertising, which is bought space, press coverage is allocated by editors or journalists who have reason to believe in the value of your product and service.

This type of marketing is extremely beneficial and worthwhile. However, you should not hound journalists with a barrage of press releases. Instead, relationships with publications should be nurtured and treated with the utmost respect.

Advertising

Advertising campaigns work to raise the awareness of your product offering and to ensure your company is top of mind when it comes to clients choosing a supplier in the market sector you serve. Advertising works to attract new customers, maintain your existing customers and stay ahead of your competition.

Brochures & Company Literature

Consistent, professional marketing collateral is sometimes the first thing a prospective client or customer receives from you. Therefore it’s vital that the first impression is a good one. A brochure should present your organisation as professional, highlighting your unique selling points to quickly communicate your core offering.

Professional Copywriting

Many companies and organisations tend to forget or dismiss copywriting when designing update or new marketing collateral, and this is often a costly mistake. Professional copywriters will present your company’s values objectively and succinctly, which is vital for communicating both on and offline.

Vehicle Livery & Signage

If you have company vehicles or office signage, it is important to brand them consistently with your company’s image. This will further enhance your brand identity, making you recognisable to the public.

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