There are many marketing tools that small businesses can use for best effect. To get the most out of your marketing budget, create a strategy that utilises a variety of communication channels, enabling you to connect with a greater target audience.

Various marketing channels exist offline such as brochures, flyers and direct mail, and in digital form such as websites, social media networks and e-newsletters. If you don’t include online marketing in your strategy, you will be missing out on some very powerful and cost effective opportunities to attract new business.

If a consumer wants to buy your product or service, they normally search online. Gone are the days when we can find everything we need on the High Street. Of course the Internet has perpetuated this situation but this means business owners cannot turn a blind eye to the power of the worldwide web.

There are ways to increase your online presence:

Search Engine Optimisation

Ensuring your website is keyword dense and is built to perform well in search engine listings will help enormously when people are searching online for your products and services.

Regular updates

Regular blogs not only keep the content on your website regular and fresh but it also increases the keyword density of your website. Search engines love fresh content and writing blogs is very worthwhile to improve the performance of your website.

E-newsletters

Writing and distributing e-newsletters is a great way to connect with your target audience. Sending regular e-mails will keep your business top of mind when consumers are choosing to buy. If you want to invest in online marketing, there are plenty of professional and credible organisations that can support and guide you, ensuring your budget is used appropriately. Some elements of online marketing can be very expensive so you must research and identify which activity that will work for your business and give you best return on investment.

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.