Networking is an effective business tool, especially if you want to increase the awareness of your brand in your local area. It gives you the opportunity to meet and connect with other like-minded business contacts.

To get the most out of networking groups, you have to appear confident about yourself and your business offering. Prepare what you want to say about yourself in advance so you can clearly communicate the core benefits of your product or service.

Try to improve your knowledge about the things affecting your local area. If the topics arise during the group, you will be able to offer your opinion. This is a great way to interact with the people around you whilst demonstrating how much you care about your local area and economy.

It is important to be yourself at these meetings and try not to oversell. Of course everyone is there to generate leads but no-one likes hard sells or blatant promotions! Take an interest in the people around you and find out more about what they do. You could find opportunities to work together in a mutually beneficial way.

Relax! If you feel tense the whole time you are there, the focus and flow of conversations will be lost. Take your time and be in control of the messages you wish to communicate.

Identify opportunities to work together with other businesses. For example you could reciprocate guest blogs or take turns to guest speaking at each other’s events. This is an effective way to build relationships and enter new markets.

Finally, be yourself! Most people will buy into a product or service if you present yourself in an honest, transparent way. And one final tip, enjoy the experience and have fun!

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.