In our last blog we discussed identifying your own personal goals and the reasons that inspired you to start up your own business. In this blog we follow on from there by considering how to create effective business goals and aspirations that will drive your vision for success through 2012. Maintaining a vision of success and believing your service offering benefits your customers is key to working towards and achieving your business goals.

It is well-known that your thoughts influence your emotions, which drive your actions.

Therefore if you want something enough you will work hard to realise it. The same is true in business: the more you want to succeed, the more you will be driven to bring projects to fruition. It is good practice to clarify your goals specifically and measurably.

It’s not good enough to simply say, “I want to grown my business in 2012”. This statement needs to encompass your entire specific goal, incorporating a deadline of when it will be achieved. You can then go on to break this down further with interim stepped goals and action steps detailing how you’re going to achieve it.

• How do you want to grow your business?
• On which areas of your business will you concentrate?
• Who will you target to generate growth?

It is far better to say, “I want to grow my business by 15% in the first seven months of 2012 by targeting farm shops to purchase my homemade jam.” This gives you a full breakdown of your goal in one sentence:

• What to focus on (jam production)
• Who to target (identification of farm shops)
• A deadline (end July 2012)
• A growth target (15%)

You can then break down the goal even further into stepped goals and action steps to ensure it is achievable. The more specific you are, the easier the goal will become. You can then work towards smaller tasks, making you instantly confident that your goal can be realised:

• You now believe you can achieve your goal (thought)
• You desire the outcome of what achievement will give you (emotion)
• You are motivated and driven to complete each task and succeed (action)

These culminate in results, which equate to success! Change your mindset today and you can look forward to a lifetime of success in everything you do!

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.