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Building Online Relationships
Oct 07, 2012

Building effective online marketing strategies opens significant opportunities for small business owners. Having an online presence enables you to interact quickly and easily with potential customers on a global basis. With the phenomenon of social networks, business owners can now spread the net wide when looking for new contacts and clients.

Working online and promoting your business online will give you a greater presence in the marketplace. Many entrepreneurs are of the opinion that if you don’t have an online presence you don’t exist. Can you afford to take that chance?


Most business owners now have a website that promotes their products and services. If you have a website, are you maximising its potential? Having a static website that merely sits on your domain name is no longer enough to ensure you are utilising every online opportunity appropriately.

Search Engine Optimisation

Your website ought to be optimised so it can be found quickly and easily by your target audience. If you cannot afford to pay for a professional agency to manage your SEO, there are ways you can improve your position in search listings. Ensure the content within your website has a high keyword density. This means using the types of words to describe your service as would be keyed in by the people looking for you. Remember not to go overboard. Lists of keywords and locations can result in your website being blacklisted by Google and other search engines.

Regular Updates

For maximum performance, update your website regularly. If you do not need to update the main pages, as your information does not change that often, it is vital you maintain a news page or blog. This will ensure new keywords are being added to the site regularly. You can also communicate news about exciting events or initiatives that will be of interest to your target audience.

Promote Social Media Networks

If you have a social media page, link the icon to your website. This will ensure visitors to your website can find you on these social networks and interact with you.

Social Media

Utilising social media networks such as Twitter and Facebook will bring great advantages to your business, including an increased online presence. More people, including your clients, suppliers and the media, will be able to follow your progress and interact with you. Ensure you keep the content fresh and always try to engage with your audience by posing questions or sharing tips. Don’t go overboard with offers and promotions as this may turn followers away.


E-Newsletters are a great way to connect with your target audience. You must ensure you have a list of opt-in e-mail addresses with which to communicate else you may be accused of spamming people. Use your e-newsletter to communicate tips and solutions. You can include point of sale areas within the e-newsletter to promote various other products, services and promotions to add even more value. This activity will really help you to connect with your target audience and help you to better understand their needs. I hope this has given you some ideas about ways to maximise your online potential for best effect.

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