If you have a business it is likely you have a website but are you really harnessing the power digital marketing offers?

To ensure your website is working to generate real results for your business, you must do two things. The first is directing people to your website and the second is keeping them there and converting their interest into sales. In order to drive traffic to your website, you must be prepared to invest in its success. Websites do not generate business without being used strategically.

Calls to Action

All marketing materials should list your website address, including your stationery, brochures, flyers, newsletters and e-mails. If you’re sending out any form of promotion, you need tobe enticing visitors to your website so they can make a purchase or an enquiry that will generate sales. If you are sending out newsletters or e-shots and you are asking someone to visit your site for a specific reason i.e. to buy. You should make this clear so the consumer understands what they need to do to. Confusing messages will frustrate customers and they will not buy if your process seems complex and clumsy.

SEO

It is important the words and terms written within your website relate to the search terms your consumers will be using when searching for the product or service you offer. You need to ensure search terms are incorporated that will bring your website to the first page of a search engine and use a number of search terms to ensure your site is search engine friendly.

SEO should be respected: take care not to saturate content or list keywords as this will work against you and your site could get blacklisted. There are plenty of companies who can offer advice on SEO and manage this on your behalf, if you have the available budget. In addition to keywords, you can pay for Pay Per Click ads and such like with the search engines, which will help you in the initial stages of driving traffic to your website.

Blogs

Blog writing is an effective way to increase the variety of search terms on your website and to attract more visitors to interesting content. If your blog articles are well written and contain informative content you stand a better chance of generating repeat visits from your audience.

The more they buy into your articles the better chance you have of capturing their interest to the products or services you offer. Once you get your customers to your site, you now have to keep them there long enough for them to become a paying customer.

Be Welcoming

The design and content of your website should be friendly and welcoming. There is little point having a website that is impeccably designed if poor copy is used to communicate your service offering. Well-written copy is just as important as the design and layout, and of course it will include keywords and phrases that will help you generate traffic.

Usability is Key You must ensure the navigational structure of your website is easy to follow. Customers want to find what they are looking for quickly and easily. Having a user-friendly site will generate more enquiries and sales than having a complex site overloaded with unnecessary pages.

Informative Content Whatever you write on your website, it should be of interest to the consumer. You must portray your company as a credible, professional organisation with the expertise to provide solutions to your followers’ problems and challenges. This will help the consumer to decide whether they have the confidence to use your services. You can track the pages your customers visit and see how long they stay on each page, giving you an indication of how well received the information is.

Remember your content should be customer-focused. You need to tell them why they should use your service from the outset. If you don’t do this, they will leave at a single click! Use your website wisely and monitor its progress. Don’t be afraid to question why visitors are leaving your site – do something about it, make changes. Your website is your shop window to the world. If something is not working, it can be quickly amended and the focus moved on to new things. Use your website to your advantage to attract and convert consumers into long-term satisfied clients!

Start your journey today – achieve confidence, balance and clarity for an easier, happier life!

Empowering Mums is on a mission to empower a million mums and mumpreneurs just like you with greater confidence, balance and clarity to activate your infinite capabilities within! Enabling you to enjoy an easier, happier life alongside running a highly successful business. Aligned with enjoying time out for an essential self-care routine that fulfils your own needs and delight in quality time spent with your children being the mum you really want to be!

For further support please contact Empowering Mums today on 01606 334 015, alternatively visit our website at www.empoweringmums.com for more information.