Oct 21, 2012

There are many marketing tools that small businesses can use for best effect. To get the most out of your marketing budget, create a strategy that utilises a variety of communication channels, enabling you to connect with a greater target audience.

Various marketing channels exist offline such as brochures, flyers and direct mail, and in digital form such as websites, social media networks and e-newsletters. If you don’t include online marketing in your strategy, you will be missing out on some very powerful and cost effective opportunities to attract new business.

If a consumer wants...

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Oct 07, 2012

Building effective online marketing strategies opens significant opportunities for small business owners. Having an online presence enables you to interact quickly and easily with potential customers on a global basis. With the phenomenon of social networks, business owners can now spread the net wide when looking for new contacts and clients.

Working online and promoting your business online will give you a greater presence in the marketplace. Many entrepreneurs are of the opinion that if you don’t have an online presence you don’t exist. Can you afford to take that chance?

...

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Sep 30, 2012

Mums' Struggles Made Simple [MSMS]

Most mums I meet struggle to find enough time to do all the things they need and want to do. It is one of the greatest challenges most mums face, and having to juggle so many different roles and responsibilities leaves them experiencing a range of emotions including frustration, guilt and resentment. 

If you struggle with time management and it often leaves you feeling unhappy, this quarter’s Mums’ Struggles Made Simple [MSMS] can help to improve your situation. I would like to invite you to complete this survey so I can understand the...

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Sep 23, 2012

The most effective way to ensure your business takes off and continues to grow is to work productively and efficiently, and to focus on your core business goals. No one else will do this for you and you cannot rely on others to have the same passion that will help your business succeed. Remaining focused and committed to achieving your main business objectives will pay off long-term. 

Value your time

Time is an extremely valuable resource and one to use efficiently by maximising every minute. If you’re procrastinating waiting for everything to be perfect before launching your...

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Sep 09, 2012

Success is the accomplishment of your greatest aspirations. What drivers will help you to become the very best you can be and create a highly successful and lucrative business? If you have a fantastic business idea, ensure it realises its full potential and provides maximum return for you for it to be a resounding success.

Be prepared to put the work in

Success will not happen overnight and it will not be easily achieved. To be successful at anything in life you must be prepared to work with dedication, focus and commitment. If you don’t look after your business, it won’t look...

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Aug 26, 2012

If you attend networking events, it is common to be asked to guest speak or present your business to the group. This can be a daunting challenge, especially if you have never presented in a formal environment before.

Presentation skills can be acquired and honed for best effect, so do not avoid networking events simply because you will be called upon to speak to the group. On the contrary, public speaking will raise the awareness of your company, increase interest in your products and services, and generate referrals. When considering your presentation, keeping a few key points in mind will...

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Aug 14, 2012

Welcome Sally Inkster of Diva Dressing. Sally has written this incredibly useful guest blog for Empowering Mumpreneurs, which I hope will help you find your ideal style so you can feel confident whatever you wear! 

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When you attend networking events, your image and everything you portray represents your business. When dressing for networking you need to look credible, confident and comfortable! Of course, finding the ideal attire is not always easy, especially when you’re trying to combine your wardrobe so it is suitable for work and being a mum!

The biggest tip I can give you is...

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Aug 12, 2012

If your business is going to be a success, brand management is vital and ought be at the heart of everything you do. Branding encompasses the image your organisation portrays and the ethos it lives by everyday. You are the living, breathing element of your organisation and the image you personally depict is just as important as that of your business.

Branding communicates the values by which your company operates. It outwardly conveys credibility, professionalism and trust. Your image needs to reflect your brand values so everything is portrayed consistently for best effect.

If you are...

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Jun 24, 2012

Identifying and understanding your customer is key to a successful business. Marketing your business to a targeted group is powerful and it will save you both time and money long-term. The audience you must identify and focus on is one whose needs you can meet and one that will give you the best return on investment.

Cost Saving

Trying to be all things to all people can be exhausting and challenging. Without a limitless spending budget and all the time in the world, it can be nigh on impossible. What will save you money, and time, is marketing your brand to people or businesses you know...

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Apr 22, 2012

Email marketing offers a very effective way to increase brand awareness, connect and keep in touch with prospective customers, quickly promote products and services, and generate sales! However, without a list of opted-in email addresses, you won’t get very far with this powerful medium! So, how do you build an email list of potential customers who have stated their interest in what you offer and who have given permission to receive information from you?

Having the ability to create and maintain a list of e-mail addresses of recipients who are interested in your services will...

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